Lavon Laurine | The Goal Of Marketing and What is Marketing

The Goal Of Marketing and What is it

The goal of marketing is to entice potential consumers or clients to your goods and services. "Process" is the definition's essential term. According to Lavon Laurine, Marketing includes doing research, advertising, selling, and disseminating your goods or services.

What is Marketing?

Marketing is described as including all of a business's advertising tactics used to draw clients to its goods or services.

These often include:

• Market analysis. analyzing market data to determine a company's intended market.
• Promotion and advertising. Advertising its goods to customers or other companies, or working with an advertising firm to design a campaign that fits its objectives.
• A social media plan. use social media to advertise goods or services, according to Lavon Laurine.
• Public affairs. contacting media organizations to increase its reach.
• Acquisition and retention of customers. establishing connections with customers and the media to increase the message's exposure

What Can Marketing Do for Your Company?

Numerous techniques exist for marketing to benefit your company, but let's focus on some of the more significant ones.

1. Increasing brand recognition

This is crucial since it introduces visitors to your company's name and the goods or services you offer. Additionally, it makes you stand out to customers, who will start to believe in your brand, stick with you, and recommend you to their friends.

2. Creating Traffic 

Increasing website traffic results in more qualified leads being generated (lead scoring can aid with this), which will ultimately result in more sales. You may get through this procedure with the aid of an efficient marketing plan.

3. Boosting Sales

Every company wants to boost sales, and marketing can help with this by employing several tactics including website and SEO optimization, According to Lavon Laurine, email marketing, A/B testing to determine the most effective approach and more.

4. Increasing Brand Trust

High levels of brand trust encourage client loyalty and return business. This not only boosts sales but also generates positive internet and word-of-mouth recommendations, which is still one of the most powerful forms of advertising.

5 Monitoring Your Metrics

When developing your marketing plan, metrics are a huge assistance. They not only serve to guide the plan and monitor its development, but they also provide information on how to modify or improve your campaigns going forward.

Types of marketing

Inbound and outbound marketing are the two main subcategories. According to Lavon Laurine, Your target demographic will be drawn to your company using the inbound marketing strategy. By purchasing advertising, outbound pushes your messages out to the public.

1. Inbound Marketing
2. Outbound marketing

Inbound Marketing

Building a relationship with a client base is the goal of inbound marketing, which is accomplished by marketers using email marketing campaigns, interesting content, social media that is easy for users to share, or well-designed websites. According to Lavon Laurine, you meet the consumer where they are seeking a solution when you use inbound marketing, which is often a non-intrusive strategy.

Outbound marketing

When a marketer contacts clients, this is called outbound marketing. More of a hard sell is used in outbound marketing. In outbound marketing, you yell for the potential client's attention in the hopes that they will require your good or service.

Outbound marketing examples include:

1. Conventional marketing. A business uses TV, radio, print, and internet advertising to promote its goods and services.
2. Personal encounter Companies phone other businesses and potential consumers to promote to them and persuade them to buy.